Our Strategic Vision
EmJi AI is building a comprehensive support system for families of children with Special Educational Needs (SEND). We combine smart AI that can see, hear, and understand with physical connected toys to bring expert-level support into the home, 24/7.
The Impact of the SEND Crisis
Why we are building EmJi AI now.
The SEND Crisis
1.7 million children in the UK have special educational needs, with a 140% increase since 2015. Families face 2-3 year waits for diagnosis and crippling private therapy costs.
Overwhelmed Parents
Most parents can't afford private therapy (£150-300/hr) and struggle to help their children at home. They are exhausted by the requirements of the conditions.
The Skills Gap
Generic AI doesn't understand SEND nuances like sensory meltdowns vs tantrums. Existing toys are one-size-fits-all and don't adapt to individual needs.
What We Are Building
A unified ecosystem ensuring no family is left unsupported.
- AI That UnderstandsAn AI companion specifically built for SEND that can see, hear, and talk. It differentiates between behaviors and provides personalized, clinically-backed guidance.
- Connected Smart ToysPhysical toys (EmJi Buddy, Timer Friend, Feelings Cube) that connect to the app. Parents train them to respond to their child's specific needs, extending learning beyond the screen.
- Personalized EcosystemA complete system where app and toys talk to each other. Data from play informs the AI, creating a continuously improving, tailored support system.
Our Realistic Tech Approach
Leveraging proven technology to solve real problems.
Smart App
One codebase working everywhere (iOS, Android, Web). Powered by specialized AI agents (Vision, Text, Voice) detecting behaviors and generating resources.
Connected Hardware
Using reliable, cost-effective chips (ESP32) and 3D printing for rapid customization and local manufacturing of smart toys.
Continuous Learning
The 'Personalization Engine' tracks strategies, learns what works for each child, and adapts the entire ecosystem accordingly.
Why This Is Different
Innovation is Core
We don't just add AI; innovation IS our business. We combine specialized software, hardware, and SEND expertise to create something truly new.
Accessibility
Democratizing expert-level support. Providing 24/7 guidance for less than £1 per day, replacing expensive private therapy.
Parent-Empowered
Giving parents the tools to be experts for their own children. No coding needed to customize toys or train the AI.
Growth Roadmap
How we plan to scale our impact.
Year 1: Foundation
Focus on UK families. Perfecting the app and initial toys. Building a community of 1,200+ subscribers.
Year 2: Scale & Partnerships
Expanding to NHS trusts, schools, and councils. Selling toys via major retailers. Aiming for 8,000+ subscribers.
Year 3: International
Launching in US, Australia, and Canada. Localized manufacturing. Scaling to 28,000+ subscribers.
Join Us on This Journey
Be part of the revolution in SEND support. Whether you are a parent, partner, or investor, we'd love to connect.